Business Consulting Services
Innovation &
Commercialization
About Me
My path began as an athletic therapist in sport organizations and rehab clinics, then moved into disability management for Fortune 500 companies. Over the past decade I’ve focused on preventive approaches to health through launching and scaling innovative companies.
I’ve handled it all — building teams and agile operations, financial analysis, data privacy, regulatory compliance, non-dilutive grants, R&D tax credits, B2B partnerships, brand creation, cross-border logistics and go-to-market strategies.
I’ve lived the highs and lows of entrepreneurship, and that journey has only deepened my passion for democratizing innovative solutions to reach everyday people, not just a privileged few.
I now help other visionary founders and established businesses grow faster and smarter.
Paul-Robert Godin
If you’re building something meaningful in health, wellness, or anything innovative in tech, let’s talk. I bring real-world experience, proven systems, and a practical approach to help you avoid pitfalls and reach your full potential.
My Services
Agile Operations
-
Building agile product teams
-
HR startup strategy
-
Culture leadership
-
OKR & KPI implementation
-
Lean financials & cashflow management
Grants & Tax Credits
-
Non-dilutive funding
-
Grant surveillance
-
SR&ED tax credits
-
Accelerators & Incubators
Launch & Scale
-
Go-to-market & Sales
-
Segmentation & Personas
-
Marketing A/B testing
-
eCommerce & Logistics
-
Revenue Operations
Startup Portfolio
2025 - present
2019 - 2026
2017 - 2020
2015 - 2017
Role: Strategic Advisor - wellness technology commercialization
Description: Biotune specializes in whole-body frequency therapy proven to alleviate symptoms of anxiety, depression and sleep disorders.
Impact:
-
Fundraising preparation (Seed to Series A)
-
Pitch deck and investor strategy review
-
go-to-market analysis, building sales pipeline and de-risking Rev.Ops.
Role: Chief Operations Officer (COO) & Cofounder
Description: AI-driven at-home microbiome testing platform (app + sample stool kit) delivering personalized gut health insights, diet/supplement recommendations, and daily symptom tracking for actionable, science-backed wellness plans.
Impact:
-
$M+ USD startup fundraise (Angels, SAFE's)
-
Obtained an additional 1.5M USD in non-dilutive funding
-
Established 3PL providers for USA-CAN
-
Launched targeted B2B partnership program (affiliate)
Role: VP Business Development
Description: New compounding pharmacy (503A) specializing in personalized medications including peptides, bioidentical hormones, and vitality supplements for functional medicine practitioners across the USA.
Impact:
-
2M+ USD private equity startup raise ($M+ in ARR first 12 months)
-
Creation of private-label nutrition line (CRE8 Vitality)
-
Established B2B sales channels and streamlined practitioner ordering platform.
Role: Founder & CEO
Description: Cutting-edge scientific nutrition & wellness center in Montreal integrating cell function analysis, nutrigenomics, and personalized lifestyle programs.
Impact:
-
Responsible for clinical and business operations
-
Delivered executive wellness plans focused on longevity
- All patients reported improvement in at least 1 health indicator
Testimonials
"In my Functional Internal Medicine concierge practice, I constantly rely on thoughtful, innovative solutions that actually make a difference in how I care for patients. Working with Paul has been a great experience—he makes the entire process feel streamlined and extremely accessible. The onboarding of new patients is straightforward, the educational support is strong, and communication is consistently responsive and helpful. He makes implementing more advanced protocols easy, which ultimately translates into better care and better outcomes for my patients."
"Paul combines strategic vision with hands-on execution, grounded in scientific rigor and a genuine interest in preventive health. His expertise in operations and business development helped us translate lifestyle medicine concepts into scalable, patient-centered solutions. I would recommend him to leaders looking to build or scale wellness ventures."
"Working with Paul is easy, he is a listener, asks the right questions, and quickly gets to the heart of what needs to be done. He has a great instinct for sales and business development, especially when it comes to building new pipelines from the ground up. I’d recommend him to anyone looking to grow their sales efforts in a smart, grounded way."
Collaborators
